What distinguishes Nationwide Video from competitors

Nationwide offers superior quality, availability, and guarantees that smaller, discount rental houses cannot match.

What was the main goal of the rebranding

To position Nationwide as the premier industry brand and separate it from 'imposters' in the market.

What experiential elements were created

We created graffiti walls and other engaging booth elements for trade shows and events.

Defining a Leader in AV Rental

Branding & Experiential

More Than Just Equipment

Nationwide Video is a 'wholesale subrental' company whose mission is to provide professional AV-grade rental equipment to AV stagers. They needed to find a way to convey the importance of their service level and guarantees to distinguish themselves from smaller rental houses offering discounted prices.

Client

Nationwide Video

Services

Branding, Experiential, Print

Focus

Brand Positioning

Challenge

Sometimes, being brand leaders is not enough. This is what Nationwide Video learned as smaller rental houses that offered discounted prices began to flood their market. While these businesses could provide a quick fix to an expensive dilemma, they were not able to offer the same level of service and guarantees. Nationwide Video needed to find a way to convey the importance of this distinction and, in doing so, set them apart as the preferred AV rental option.

Goals

The goals for our collaboration with Nationwide Video were as follows:

Position Nationwide Video as the premier industry brand in quality, availability, and accessibility.

Update the brand image to be representative of who they are as a company.

Separate them from imposters and present them as leaders in their space.

Provide more structure and organization in their go-to-market plan.

Approach

Customers who view quality as the most important factor in video equipment rentals know that Nationwide Video is the place to go. We targeted those consumers by emphasizing the existing brand story that Nationwide is less about cost and more about capability. Where they truly excel is in their ability to get into the minds of professional AV stagers, because when push comes to shove, many of their technicians have stood in those shoes.

What We Created

Brand Identity Refresh

We updated the brand image to reflect their leadership status, creating a cohesive look across business cards, logos, and marketing materials.

Experiential Marketing

We created engaging experiential elements like graffiti walls and presentation backgrounds to make a strong impression at industry events.

Print Collateral

We designed flyers and print materials that clearly communicated Nationwide's value proposition and capabilities.

Impact

The campaign reinforced Nationwide Video's reputation as the go-to choice for quality and capability in the AV rental market.

Results

We successfully positioned Nationwide Video as the premier industry brand, effectively separating them from lower-cost competitors by highlighting their superior capability, service, and reliability. The refreshed brand image and organized go-to-market plan helped solidify their leadership in the space.