Insights &
Perspectives

Strive Creative reflects on 22 years of growth from a video production company into a full-service agency built around thinking first.

Why A&W's third-pound burger flopped against the Quarter Pounder, and what it teaches marketers about framing, naming, and cognitive bias.

Good social design does more than stop the scroll. Intentional design builds trust, guides a user journey, and shapes perception over time.

Ad performance dropping? Learn how A/B testing helps marketers spot creative fatigue early and pivot to fresh, high-performing ad variations.

Here's how AI changes creative work — and what it doesn't. Three misconceptions creatives and marketers need to stop believing in 2026.

Strive's marketing strategy process is built on four steps: Discover, Ideate, Validate, and Evolve. DIVE turns insight into performing work.

Here's why low production value works on social media — and why "make it look like nobody made it" is one of the hardest creative briefs there is.

Here’s what you can actually track in your marketing (and what you can’t), from search to streaming.

Women in advertising went from being systematically excluded to shaping the industry. Here's how the power shift happened and what's next.

Managing client expectations takes more than a scope doc. Learn how to stay aligned, handle tension, and do better work together.

AI makes websites faster and more affordable, but it doesn't replace the strategy behind them. Here's what actually changed in 2026.

A strong hook earns attention, not just stops the scroll. Learn five hook styles that work on social and how to match them to your message.

Not all hooks are created equal. Learn how attention works differently across TV, OTT, and social media and what that means for your strategy.

False buttons/confirm shaming can be one of marketing's most effective conversion tools. Here's how to use them without alienating audiences.

Learn how platform-specific content adaptation helps creators maximize reach, stay consistent, and avoid burnout.

Giving all the credit to a final click is a common marketing mistake. See how to think about the full buyer journey instead.

How we helped the Chevy Detroit rebrand take shape, a story about community, authenticity, and a name that finally felt like home.

More content isn't building more trust. Here are 4 shifts already happening as of March 2026 & how to use them without creating new problems.

In-house or agency marketing: learn how to decide based on strategy, execution capacity, and accountability, not just headcount.

Branded architecture once turned buildings into billboards. Read why modern storefronts favor flexibility over permanent brand statements.

Read through the evolution of Super Bowl advertising, from background breaks to cultural events that redefine how brands capture attention.

Canva vs professional design isn’t a battle. Learn how different tools serve different users without devaluing real design skills.

AI complacency in marketing can lead to generic strategy and weak messaging. Learn how to use AI without sacrificing judgment or quality.

Cracker Barrel, Chevy, McDonald's—brand marks are evolving, but are they losing emotional equity in the process?

Explore the marketing trends of 2025—from AI shifts to dark social and brand lore—and learn what shaped creative strategy this year.

Explore how Coca-Cola shaped Christmas through iconic branding and what its AI experiment reveals about nostalgia.

Explore Zoie’s agency marketing growth journey & how Strive’s collaborative, strategic approach has shaped her into a more adaptable marketer.

Learn how to stay visible online with clear answers, useful structure, and open access for AI tools (and why it matters!).

See how ChatGPT’s new browser may reshape Google Ads & search marketing and learn what you can do to stay visible in AI-driven search.

See how OpenAI's Sora could redefine brand storytelling for marketers, where AI-driven video creation meets social engagement.

See how to handle constructive vs destructive criticism in creative work. Strive shares tips on navigating criticism to keep work productive.

See how community-centric marketing drives trust, loyalty, and engagement by connecting brands with values-driven local audiences.

See how personalization, engagement, and consistency help build lasting brand loyalty, turning customers into a community.

Learn how Maslow's Hierarchy of Needs shapes buying behavior and how to position your product to fulfill deeper consumer motivations.

Discover how sonic branding uses sound to build emotional connections, boost recall, and shape brand identity.

See how behavioral science in marketing helps brands connect emotionally, influence decisions, and build stronger customer relationships.

Explore the tricks behind the Chevy Silverado ASMR video, like silent sets, for a uniquely calming automotive experience.

See how price impacts the customer journey & learn to tailor strategies to align with different investment levels & decision-making behaviors.

Discover how emotional marketing transforms campaigns into shareable experiences and converts customers into passionate advocates.

Learn how storytelling advertising blends fact and emotion to capture attention, convert skeptics, and make brands unforgettable.

Boost ROI with A/B Testing Marketing Optimization. Strive Creative can help you test, analyze, and refine strategies for data-driven growth.

In today’s digital landscape, consumers are bombarded with countless advertisements daily. Learn why personalization is key.

Tailoring communication for today's diverse content landscape. Learn how to refine messaging for each platform.

AI is here to stay. Discover how AI can be a reliable partner (not an enemy) in creativity.

Google’s automated tools offer efficiency but come with hidden costs. Learn how to balance automation with control.

Capturing attention in a world of shorter attention spans. Learn how microstories can connect with your audience.

The world of photography is transforming as AI tools usher in a new era. What do we gain and what might we lose?

Is linear advertising still relevant? Understanding unique benefits while acknowledging the growing role of Connected TV (CTV)/Over-The-Top (OTT).

We assess how our 2024 predictions unfolded: where we hit the mark, what evolved faster than expected, and which trends took unexpected turns.

Coca-Cola’s AI Christmas commercial vs. Zevia’s spoof. A case study on AI in advertising.

In 2025, more brands skipped the big game or scaled back their involvement in favor of more strategic, socially forward advertising.

A deep understanding of your audience is the foundation of any successful digital marketing campaign. Learn how to achieve resonance.

As we start 2025, creating meaningful, individualized experiences remains at the forefront of effective advertising.

Change is inevitable. Learn how to see it coming, navigate through it, and even harness it for success in business and marketing.

With so many new social platforms emerging, which ones are worth your time? We explore Lemon8, Threads, BeReal, and more.

It’s important for marketers to step outside their comfort zone. Here are top 5 non-marketing podcasts for marketers.

Data is more than just numbers; it’s the key to unlocking impactful strategies. Harnessing the power of data can transform your marketing.

Storytelling is one of the most important elements of effective advertising. Learn how video storytelling cuts through the noise.

Email marketing remains one of the modern age’s most effective and powerful marketing tools. Learn effective strategies.

As we step into 2024, the digital marketing landscape continues to evolve. Uncover tactics that can elevate your marketing.

Advertising is increasingly complex. Learn how to navigate the new path for advertisers with personalization and technology.

How Road Trips and a Camera Shaped My Story. These long, scenic road trips were instrumental in igniting a passion for photography.

ASMR is a clinical name given to the response some people experience from soft sounds. Learn how it plays in the advertising world.

Color theory is fundamental in marketing. It has the power to convey messages, influence consumer psychology, and spark brand recognition.

We all use shortcuts to make decisions. Learn how to harness these shortcuts so people make the right decisions about our brands.

Ads Manager remains superior to boosting posts. With Ads Manager, you’re getting more control over who sees your content.

Advertisers today have to be more conscious than ever of the language they use. Learn Gen Z slang to stay relevant.

SEO vs. PPC advertising: Which is the better option? A strong strategy in PPC and SEO will increase your visibility on search engines.