Streamlining B2B Video Production
Video Production & Strategy
Reliability is Just What the Doctor Ordered
The initial task for Strive Creative was to produce a professional B2B product video for HillRom, meeting strict deadlines and budgetary constraints. However, the project involved more than just delivering a video; it required working closely with their team and creating a seamless, stress-free production. Strive Creative recognized the need to align their approach with HillRom’s requirements and ensure a smooth workflow.
At a glance
Client
Hillrom
Services
Video, Strategy, Design
Focus
B2B Product Marketing
Challenge
The challenge was to produce a professional B2B product video for HillRom while meeting strict deadlines and budgetary constraints. Beyond production, the goal was to seamlessly fit into HillRom’s established process, minimize disruption to their daily schedule, and help them apply their newly rebranded aesthetics to their video projects.
Goals
The goals for our collaboration with HillRom were as follows:
Produce a professional B2B product video for HillRom on schedule and within the allocated budget.
Establish a long-term partnership with HillRom based on flexibility, timeliness, and cost-effective solutions.
Seamlessly fit into HillRom’s established process and align with their specific needs.
Provide reliable and consistent services to minimize disruption to HillRom’s daily schedule.
Approach
The approach to working with HillRom focused on collaboration, understanding their vision, and providing support to enhance their projects. Instead of imposing a new process, we prioritized fitting into their established guidelines. As the relationship grew, we became increasingly involved in helping them apply their newly rebranded aesthetics, translating Branding Style Guides into actionable video guidelines for consistency across vendors.
B2B Product Video
We produced a professional B2B product video that met strict deadlines and budgetary constraints, ensuring a seamless and stress-free production process.
Impact
Overall, the approach taken by Strive Creative had a positive impact on HillRom’s marketing efforts, elevating the quality of their projects and strengthening their brand.
Results
HillRom experienced the successful integration of their rebranded aesthetics in video projects, enhancing their brand presence and reinforcing their newly established identity. The success of the collaboration was measured by the enhanced visual representation of the brand, increased consistency in branding elements across videos, and the establishment of a long-lasting and fruitful partnership.
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