Technology and healthcare can often seem clinical. We showed them it doesn’t have to be.
Brand VideO & Patient Education
Overview
St. Joseph Mercy Oakland had been providing excellent healthcare services to the Metro Detroit community for over 90 years. However, they faced a challenge of effectively communicating their commitment to quality care, state-of-the-art technology, and patient satisfaction to the broader community. Despite their efforts to invest in new technology and maintain a high level of care, they felt that they weren’t getting the recognition they deserved.
At a glance
Client
St. Joseph Mercy Oakland
Services
Brand Video, Patient Education
Focus
Communication, Trust, Education
Challenge
St. Joseph Mercy Oakland faced a challenge of effectively communicating their commitment to quality care, state-of-the-art technology, and patient satisfaction to the broader community. Despite their efforts to invest in new technology and maintain a high level of care, they felt that they weren’t getting the recognition they deserved.
Goals
The goals for our collaboration with St. Joseph Mercy Oakland were as follows:
Enhance communication with the community about the hospital’s commitment to quality healthcare.
Highlight the hospital’s use of state-of-the-art technology and advanced care options.
Educate and support patients and their families in managing their health.
Enhance the hospital’s reputation as a trusted and reliable healthcare provider.
Approach
To help St. Joseph Mercy Oakland achieve their goals, Strive partnered with them to develop a series of videos helping to explain their level of care and commitment to the patient’s well-being. Strive started by creating patient education videos to ease fears and anxiety prior to major surgeries, thus improving patient satisfaction. Additionally, Strive created a video highlighting St. Joseph Mercy Oakland’s transition to the Intelligent Care System, demonstrating the hospital’s commitment to using the latest in medical technology.
Impact
Overall, the partnership between St. Joseph Mercy Oakland and Strive was successful in achieving their goals of improving communication, increasing patient satisfaction, and promoting advanced medical technology.
Results
The partnership with Strive helped St. Joseph Mercy Oakland to improve its visibility within the community, communicate its commitment to quality healthcare, and promote patient satisfaction. Additionally, St. Joseph Mercy Oakland’s use of the Intelligent Care System was well-received by patients, who appreciated the hospital’s investment in cutting-edge technology.
Frequently Asked Questions
Ready to transform your communications?
Let's talk about what Strive Creative can do for your brand.
Start Your Project