Spartan Stores
TV Media, Strategy & Video Production
Overview
Strive Creative partnered with Spartan Stores to spearhead a new TV ad campaign, capturing the essence of their brand as a local, community-focused grocery store through authentic on-site storytelling.
At a glance
Client
Spartan Stores
Services
Video, Strategy, TV Media
Focus
Local Community Connection
Challenge
Capturing Brand Essence
The Challenge
Spartan Stores needed to find a creative agency that could authentically capture the essence of their brand as a local, community grocery store.
Our Approach
Leveraging our pre-existing relationship, we developed a strategy to shoot on-site and highlight the real people and communities that define the Spartan brand.
Goals
Our primary objectives for the campaign:
Create a compelling TV ad campaign that showcases Spartan Stores as a local, community grocery store.
Capture the local element by shooting on-site at various Spartan Stores across Michigan.
Showcase Spartan employees interacting with guests and highlight the communities where Spartan Stores are located.
On-Site Production
The initial campaign involved Strive Creative shooting on-site at several different Spartan Stores across Michigan. This approach aimed to capture the local essence of the commercials and emphasize the community aspect of Spartan Stores.
Community Focus
Subsequently, a second TV ad campaign was devised that focused specifically on Spartan’s message as a local, community grocery store. This involved capturing b-roll footage of Spartan employees engaging with guests and showcasing people spending time in the same communities that Spartan Stores call home.
What We Learned
Through our collaboration with Spartan Stores, we learned the importance of effectively capturing the local and community-oriented elements of a brand.
By showcasing Spartan’s employees and highlighting the communities they serve, we were able to create TV ads that resonated with viewers and communicated the message of Spartan Stores as a trusted local grocery store.
This experience reinforced our understanding of the power of visual storytelling in conveying a brand’s values and connecting with the target audience.