CHEVY DRIVES THE MOTOR CITY, AND WE DRIVE THEIR MESSAGING.
Multimedia Digital Marketing & Advertising
A brand for Metro Detroiters, by Metro Detroiters
That’s the ethos behind our time-tested, award-winning partnership with the Metro Detroit Chevy Dealers. With a focus on localized, community-centric content and meaningful outreach initiatives, we have proliferated a brand presence built on reliability and deep personal connection, inextricably tied to the Metro Detroit community.
At a glance
Services
Multimedia Digital Marketing & Advertising
Focus
Localized, community-centric content and meaningful outreach initiatives
Results
Dealer conversions increased by 60% in 2023. Vehicle feature engagements rose 65% in 2022.
Challenges and Strategic Approaches
Standing Out and Building Connections
The Challenge
In a crowded market, Metro Detroit Chevy Dealers needed to differentiate themselves and forge deeper, meaningful interactions with the local community.
Our Approach
Leveraging local insights, we crafted campaigns like the “Skydiving” Chevy Blazer ad and targeted social media content, ensuring the messaging resonated with the community’s values and built personal connections.
Strengthening Community Ties and Tailored Messaging
The Challenge
The Dealers sought to strengthen their ties to the local community while delivering relevant, platform-specific content.
Our Approach
We integrated local businesses and events into our creative campaigns, tailoring messaging across digital, social, TV, and in-person platforms to maintain cohesive and impactful engagement.
Maximizing ROI
The Challenge
Achieving strong results across diverse channels with efficient use of resources.
Our Approach
Guided by data, we optimized media buys and continually refined campaigns, driving significant increases in engagement and conversions.
Digital Approach
We go beyond the one-size-fits-all mentality that encapsulates much of the automotive marketplace. With highly targeted, personalized messaging, we cater to the wants and needs of the Metro Detroit community, creating conversations that meet the consumer right where they are.
Read Our Digital Case Study
Media Strategy
In an ever-expanding digital ad space, our strategy is nimble, refined, and results-driven. We identify our audiences and curate actionable multimedia strategies to connect with the consumer on their terms. Through comprehensive media ad buys, social media marketing campaigns, and interactive kiosks, our content reaches the right people at the right time and in the right place.
Creative Approach
Personalization lives at the heart of what we do. Our creative is the byproduct of an overarching philosophy: to form a true connection, consumers must be presented with content aligning with their wants, needs, and aspirations. With each campaign, we target the unique identities of the Metro Detroit community, initiating a conversation that bridges the gap between product and lifestyle. Here’s how we do it...
SKYDIVING
For the Chevy Blazer “Skydiving” commercial, we used five skydivers in a vivid display, aiming for a vibrant narrative that marries adventure with the Blazer’s attributes. Our vision was not just to capture attention but also to emphasize the Blazer’s innovation and adaptability, reaching a broader audience. Complemented by uplifting local tunes and striking cinematography, our portrayal truly embodies the Chevy Blazer’s adventurous spirit and cutting-edge features.
Fly Fishing
For the Chevy Traverse “Fly Fishing” commercial, we captured the essence of father-son bonding on a serene fly fishing trip, highlighting how the Traverse perfectly suits their outdoor adventure. Our vision was to showcase the Traverse’s versatility and comfort, making it the ideal companion for family moments and exploration. With scenic landscapes, heartfelt storytelling, and a touch of nostalgia, we aimed to connect with our audience on an emotional level, illustrating the Traverse’s role in creating lasting memories.
SKATEPARK
In this Chevy Trax “Skatepark” commercial, it’s all about the thrill. Watch as people zip around on rollerblades, setting the scene for an action-packed day. What steals the spotlight? The Trax’s “bigger, bolder design” is front and center, turning heads and making a style statement.
EXPERIENTIAL
Strive Creative’s experiential marketing services focus on crafting immersive, memorable experiences that allows the Metro Detroit Chevy Dealers to interact with their audiences in real-time through community events and partnerships. By engaging and partnering with local causes that help grow the community, Chevy ensures that each interaction not only aligns with the brand’s message but also fosters deep emotional connections. The goal is to create authentic experiences that leave a lasting impact, turning brand engagements into lived, felt, and treasured memories.
"Strive has been very instrumental in growing our brand and maintaining our local image through grassroots efforts, cutting edge forms of marketing, creative spots with our communities as backdrops and cooperation with Chevrolet to compliment national programs and initiatives."- Katie Coleman - President, Greater Detroit Chevrolet Dealers Association
RESULTS
Our partnership with the Metro Detroit Chevy Dealers has driven impressive year-over-year growth across key metrics. Notably, dealer conversions increased by 60% in 2023, and vehicle feature engagements rose 65% in 2022. These results underscore the effectiveness of our data-driven, multi-channel approach in enhancing consumer connections and strengthening the brand’s presence in Metro Detroit’s competitive market.
Frequently Asked Questions
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Social media
Our social media approach for the Metro Detroit Chevy Dealers is focused on highlighting the details and dynamic design of each vehicle without it feeling like a commercial, allowing the viewers to enjoy the content, but not feel like they’re being sold to. In these slideshows, we aim to deepen the connection between the viewer and the Chevy brand and inspire them to want to see more.