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Health & Wellness for Kids
Overview
As a creative agency, we faced the challenge of collaborating with Blue Cross Blue Shield of Michigan, a leading healthcare provider, on their #MIKidsCan health and wellness campaign for children. The campaign was to be a joint effort with the Detroit Tigers baseball team and would feature their beloved mascot, Paws. Our task was to create engaging content that would promote healthy habits for kids.
At a glance
Services
Health & Wellness Campaign
Focus
Kids Health, Engagement
Results
High Engagement & Reach
Challenge
The challenge was to collaborate with Blue Cross Blue Shield of Michigan on their #MIKidsCan health and wellness campaign, featuring the Detroit Tigers mascot, Paws. Our task was to create engaging content that would promote healthy habits for kids.
Goals
The goals for our collaboration with Blue Cross Blue Shield of Michigan on the #MIKidsCan campaign were as follows:
Produce a series of videos promoting healthy habits for children.
Engage and entertain young viewers while delivering valuable health tips.
Film on-site at Comerica Park, home of the Detroit Tigers, to enhance the connection with the baseball team and mascot.
Cover a range of health and wellness topics, including hydration, healthy snacks, and exercise.
Approach
To achieve these goals, our team took the approach of filming a series of videos on-site at Comerica Park. We featured Paws, the Detroit Tigers’ mascot, as the star of the videos to capture the attention of young viewers. We covered a variety of topics related to health and wellness, ensuring that the content was both informative and entertaining.
What We Created
Importance of Stretching
For the #MIKidsCan health and wellness campaign, we produced a captivating and educational video featuring the mascot Paws, emphasizing the value of incorporating stretching exercises into children’s routines to promote a healthy and active lifestyle.
Healthy Diet
As part of the #MIKidsCan health and wellness campaign, we delivered an informative and entertaining video starring the mascot Paws, which focused on encouraging children to make nutritious food choices by adding fruits and vegetables to their daily diets.
Impact
The #MIKidsCan campaign was a rewarding collaboration that contributed to the promotion of health and wellness among the younger generation.
Results
With Paws as the star of the videos, we successfully engaged and entertained young viewers while delivering valuable tips for a healthy lifestyle. We are proud to have played a role in encouraging children across Michigan to make positive choices for their well-being.
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