What was the initial project Aristeo hired Strive for

Aristeo initially hired Strive Creative to produce a video celebrating their 40-year legacy of quality construction and customer service.

How did the relationship evolve

After the video, Strive redesigned their business brochure, which led to work on trade show banners, newsletters, and a PowerPoint template.

What process did Strive use

Strive used their D.I.V.E. process: Discover, Ideate, Validate, Elaborate.

What did the rebrand include

The rebrand included a new visual identity and content strategy across all company touchpoints.

Celebrating a 40-year legacy of quality construction and family values.

Q: What were the key results

The efforts resulted in increased business inquiries and new customer acquisition.

Brand Development & Video Production

Overview

As a construction company that has run on family values for more than 40 years, Aristeo Construction came to Strive Creative looking for someone to produce a video that celebrated a legacy of quality construction and customer service. After delivering on that initial project, the relationship between Strive Creative and Aristeo flourished. We followed up with a redesigned business brochure, which was so well received that soon, we had our hand in every aspect of design and customer communication. This included trade show banners, internal and external newsletters, a PowerPoint presentation template, and more. We helped develop a new look that honored their 40-year history as an industry leader in construction.

Services

Brand Development & Video Production

Focus

Rebranding and marketing materials to honor a 40-year legacy

Results

Increased business inquiries and new customer acquisition

Goals

The goals for our collaboration with Aristeo Construction were as follows:

Highlight the company’s 40-year legacy of quality construction and customer service.

Showcase the company’s expertise and commitment to customer satisfaction.

Create a visually compelling video that resonates with customers, employees, and stakeholders.

Reinforce their strong family values that resonate throughout the entire company.

Enhance the company’s reputation and brand image through the video.

Revamp the company’s Style Guide to reflect its core values and services.

Display and communicate the company’s expertise and commitment to customer satisfaction through the brochure.

Showcase the company’s services and capabilities in a clear and concise way.

Create a collection that is visually appealing and uses strong imagery to reinforce their message.

Provide the client with a clear path and set of tools to enable them to carry their branding forward.

Approach

Implementing our D.I.V.E. process—Discover, Ideate, Validate, Elaborate—we delved deep into Aristeo Construction’s history, values, and mission. Armed with this understanding, we generated rebranding strategies and tested and refined these ideas through feedback from Aristeo’s stakeholders. The final step was the launch of the rebranding strategy across all company touchpoints, encompassing a new visual identity and content strategy.

Impact and Success

The collaboration between Aristeo Construction and Strive Creative led to a high-quality video celebrating Aristeo’s legacy. The rebrand and updated marketing materials amplified Aristeo’s reputation and industry commitment, enhancing their brand image. These efforts resulted in increased business inquiries and new customer acquisition, significantly boosting Aristeo’s industry impact.